Having spent my twenties working in PR and then my early thirties recruiting in this area, I’ve seen quite a lot of changes in how we work. I remember the day when I used to fax, yes FAX, press releases to the national travel desks in the hope of the smallest of mentions for a car rental sale or latest last minute deal on a package holiday to Greece. Things have certainly moved on in the methods we use to sell ourselves and our work but the basic principles remain the same…
While sales may not apply to you in your day to day role, it will certainly play a big element when it comes to changing jobs.
Firstly you need to sell yourself on your CV to get noticed, then to a recruiter to put you forward for the job. And that’s before the two, three, maybe more interviews where you need to sell your skills to the hiring manager of the Dream Role.
So what are the sales tips I’ve learnt over the years? People buy people is always the number one rule.
Culture and personality fit is always the key thing that our clients brief us on. Yes, skills and background knowledge are always important but if you’re a Steve Jobs style entrepreneur always multi-tasking from one project to the next you’re never going to fit into the cogs of a large multinational corporate with structured working patterns and very defined responsibilities.
There’s not much you can do to change your personality, and neither should you, so remember to always be yourself in an interview situation. There are a whole host of online resources about how to sell yourself, but here are our key tips:
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Truffle is made up of experienced and trusted consultants with backgrounds in creative and digital recruitment from leading agencies. Our clients keep coming back to us because we're straight talking, proactive and in tune with our marketplace. We don’t believe in the ‘hard sell’ approach, we're organic in the way we work and this works well for our clients.
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